I bring over a decade of experience producing large-scale digital, live and hybrid experiences for brands like Mozilla, the BBC, Adidas and Meta. I’ve led award-winning campaigns, built global communities and managed creative and production teams across five continents to turn ambitious ideas into reality.

From Minecraft worlds that teach AI ethics to holographic car launches and broadcasts watched by millions, I create work that blends storytelling, technology and design. I’m most at home when the brief is complex, the stakes are high and the goal is meaningful connections.