In-Person Experiences

Toyota: The Night That Flows

Client
Toyota
Industry
Automotive
Service
In-Person Experiences
Year
2017
Brief
The launch of the Toyota C-HR, staged as a seven-scene drive-through experience at the disused Printworks site in East London. Each scene took guests through one of five European cities (Berlin, Milan, Paris, Barcelona, London), with Milla Jovovich starring across them. Content from the night was personalised for each of the 100 attending journalists and influencers, then released as part of the wider campaign.
Toyota: The Night That Flows

/ Results

100
Journalists & influencers
37M
Social reach
439+
Editorial pieces
838M+
Editorial reach
Backstory

In 2017, I worked on the launch of the Toyota C-HR, an immersive drive-through experience held at London's disused Printworks site.

I coordinated logistics and technical operations across the venue, including working directly with stunt drivers and vehicles to plan safe, well-rehearsed routes through the space.

I also managed contracts and supplier relationships, covering catering, hospitality and crew logistics. Leading a team of Production Assistants and Runners, my focus was on keeping the team organised, responsive and aligned with the tight schedule.

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