In early 2018, I worked with BMW and The Department as a Content Producer on the BMW BBS Hologram Show in Munich — an ambitious project combining live performance with cutting-edge holographic technology.

My role involved project-managing the content creation process, working closely with creative studios and external suppliers. I carried out extensive research and sourced archival material to ensure the final visuals were both impactful and aligned with the brand’s story.

On the technical side, I supported complex show elements like timecode synchronisation, automation sequences, and precision car movements. Coordinating these systems during rehearsals required close collaboration with engineering teams and a sharp focus on detail.This project was a blend of high-spec tech and creative storytelling, resulting in a holographic experience that pushed the limits of live production.