In 2018, I was part of the team that delivered the launch events for Adidas’s #DEERUPT trainers, with activations across London, Manchester, and Amsterdam.

I supported logistics and scheduling during the build phases, helping coordinate the touring setup as we moved between cities. Each event was designed as an immersive experience, not just a product launch.

Guests stepped into a grid-inspired world filled with animated monoliths, large-scale video projections, and VR installations. Helping to bring these elements to life on site was a challenge — and one of the most visually striking projects I’ve worked on.

Photography © Matt Chung & Lefte